The video was projected onto the building of the V.I. Vernadsky National Library. The online broadcast of the social video was watched by more than 20,000 Ukrainians. On social networks, the topic managed to reach more than a million people.
The theme of the social project was chosen due to the acute relevance of the problem. According to statistics, the accident rate on Ukrainian roads is growing every year. In 2019 alone, 160 thousand accidents occurred (7% more than in 2018). More than 32 thousand people were injured in road accidents, 3,454 of whom died. 40% died as a result of hitting a pedestrian.
According to official data, reflectors reduce the risk of a car hitting a pedestrian by 6 times. After all, a person with reflective elements is visible at 130-150 meters, while a person in dark clothing is visible only at 15-25 meters.
“A driver can only notice a pedestrian in dark clothing at 15 meters from the car. Therefore, even if he is moving at the permitted speed of 50 km/h, the braking distance will be about 30 meters, which is twice the distance from which he will notice a pedestrian in dark clothing”, - noted during the premiere of the social video Yevhen Mudzhyri, founder of the electric vehicle blog AutoGeek.
Therefore, with the social video “I beg you, shine!” the company drew the attention of Ukrainians to the problem of accidents in the dark and called on pedestrians, cyclists and drivers to have reflective elements on clothing and accessories.
“Modern manufacturers of cycling clothing integrate reflective elements into equipment. It is not expensive, but it really saves lives”, - emphasized Dmytro Petrov, co-founder of the Echelon cycling team, winner of mountain and road cycling competitions.
“Our current social project is not situational; we have been working on improving road safety for several years. In 2014, we launched the project “I beg you, live! Road safety.” We drew attention to various topics: the inadmissibility of using plugs in cars instead of seat belts, the problem of using smartphones while driving. This year, we raised the issue of invisible pedestrians and the lack of reflectors among road users. After all, we received statistics from the National Police of Ukraine and they struck us, - spoke about the relevance of the problem Yaroslava Poliakova, head of the corporate communications department at OKKO. - We have already begun to receive requests for reflectors - people are starting to take an interest in the accessory and are ready to purchase it for themselves and their children. Therefore, we hope that with such steps we can positively influence the accident statistics in the future.”
The social video “I beg you, shine!”, which reminds road users of the importance of using reflective elements, was watched live by Kyiv residents and guests of the city on the library building on October 22, 23 and 24 from 19:00 to 21:00.
The company plans to continue working on the topic of road safety. The next activity is scheduled for November and will also be related to reflective elements. OKKO wants to draw attention to schoolchildren who often do not have flickers.
“In the near future, we will announce a new stage of the social project. Attracting the attention of a large number of Ukrainians to the problem is a serious success, so with the next activities we want to consolidate the habit of always being visible in the dark,” - comments Yaroslava Poliakova.
“I beg you, shine!” is a social initiative of the OKKO company, which is part of the project “I beg you, live! Road safety.” The project aims to influence the behavior of road users and encourage them to take road safety more responsibly.
