Ford head forecasts sharp decline in demand for electric vehicles
CEO of Ford Motor Company Jim Farley expressed concern about the future of the electric vehicle market. During a speech at an industry meeting in Detroit, he stated that without government tax incentives, sales of electric cars in the US could significantly decline.
During his speech in Detroit, he said that if the $7,500 tax credit is canceled, sales could drop significantly. He believes that without financial assistance from the state, electric vehicles could lose their positions — their share will likely shrink from the current 10–12% to about 5%.
Farley also noted that buyers are in no hurry to spend significant amounts on such cars, despite their obvious advantages — dynamics, silence, and efficiency. The main barrier for most remains the price, and without the tax discount, it will be harder for manufacturers to offer more affordable options.
The Ford top manager added that the company is monitoring changes in demand and adjusting its production plans. Some capacities, in particular assembly lines for electric cars and battery production facilities, may not operate at full capacity.
Given such expectations, Ford, along with other market players, is revising its strategy — slowing down the electrification process and betting on hybrids, which have a better chance of being affordable for the general public.








