For this reason, the network introduced a unified advertising content management system five years ago, which is broadcast on electronic displays. This solution is based on Digital Signage technology, which is already operating in eight restaurants and at 37 of the busiest gas stations. By the end of 2020, it is planned to be installed at 12 more gas stations, with total investments exceeding eight million hryvnias.
The project is built on the Samsung software platform. In restaurants, a video wall of four to five screens serves as a menu board, showing the assortment, the appearance of dishes, and their prices. At gas stations, Digital Signage functions as an advertising medium in In Door or Out Door format, informing customers about new products and profitable offers.
Thanks to Digital Signage, the OKKO network managed to update video content at gas stations in terms of media and simplify the process of changing it. This digital format allows for more precise emphasis on the company's messages to customers. The successful implementation of this technology is part of the overall concept of "gas station as a gadget," which is being developed by the IT department.
"Today, the speed of decision-making in our network equals the speed of the internet. We manage all displays at gas stations in different regions of Ukraine from a single point," says Oleksandr Lyashenko, Vice President of Technology and Processes at OKKO. "Being in the office, we monitor every screen in real time, manage content and traffic, learn about malfunctions, and analyze audience data."
