A whole team of specialists worked on the creation of the new product: from marketers to engineers and technologists. At the end of last year, only sketches of the future tread were discussed, and already at the beginning of this year, engineers completed the development of the Premiorri ViaMaggiore Z PLUS model. The tire uses modern technologies and materials that help you feel confident on the winter road.
In parallel, new equipment for the production of components, assembly, and vulcanization of tires was delivered to the plant: a line of Harburg Freudenberger tire building and curing presses, designed for tires with a rim diameter from 15 to 22 inches; an inspection line from Hofmann (Germany) for checking the initial parameters of products; an EXXIUM assembly complex from VMI Holland BV, which allows introducing new methods for assembling tires with a diameter from 17 to 20 inches with speed ratings H, V, W, which corresponds to 210, 240, and 270 km/h.
The new product was first presented to the public in the summer at the Kyiv exhibition SIA-2017 in 3D format, and in the spring it was shown at Forum Wheels in Lviv. In addition, the tire was demonstrated to partners and customers, and it generated significant interest. Finally, the first Premiorri ViaMaggiore Z PLUS tire in size 205/55R16 came off the assembly line. By the end of the year, the lineup is expected to expand — variants 225/55R16 and 215/70R16 will appear. The new product can be found in ROSAVA brand stores and at dealers of PREMIORI LLC.
The Premiorri ViaMaggiore Z PLUS series includes 16 sizes with a diameter from 15 to 18 inches and speed category H.
Thanks to the asymmetric tread pattern, the blocks are arranged to provide reliable grip and handling on any surface: dry, wet, snowy, or icy. High-quality natural rubber from Indonesia and a special winter silica have been added to the rubber compound.
The combined scheme of tread elements ensures comfort in changing road conditions. The outer zones are responsible for grip on dry asphalt, the central zone for ice, and the inner zone for snow. Sipes increase resistance to aquaplaning, and blocks united by bridges work on snow like anti-skid chains. Improved shock absorption under lateral impacts and a smoother ride are achieved through new materials in the carcass. It is also worth noting the elongated sipes with sharp edges and the reinforced rigidity of the side blocks, which increases stability in corners and during maneuvers.
