A new edition from the Ivano-Frankivsk literary agency Discursus was presented at the Book Arsenal in Kyiv. The book, written in the business literature genre, provides a brief account of the origin and development of the OKKO brand, as well as an interview with Vitaliy Antonov, the founder of the chain of gas stations.
The "heroes" of the publication were 10 companies and organizations of Ukraine that set the pace in their fields and whose success stories can inspire others. The new book can become a source of unique experience and motivation for those who want to change themselves and the world around them. On its pages, brand founders sincerely and openly reveal their own development strategies, tell how they emerged from crisis situations and what allowed them to stand out among competitors. By personal example, they show that a right idea, knowledge, talent, perseverance, faith in oneself and in people can be converted into success, a recognizable brand and an authoritative name.
In the section about the OKKO brand, the reader's attention is drawn to the fact that, according to experts, this company has the highest level of reputation and the highest transparency rating among gas station chains in Ukraine. In addition, OKKO is a kind of trendsetter, setting the vector for the development of the market as a whole. For example, the construction of gas stations with a complex of additional services, the development of a network of tasty and full-fledged food on Ukrainian roads, the installation of electric charging stations at its gas stations throughout the country, etc. In each of these initiatives, the company was the first.
Answering the question about the main life and business values, the founder of the OKKO gas station chain Vitaliy Antonov noted that he does not separate these concepts and in all cases it is extremely important for him to keep his word. After all, this is the key to both strong human relationships and a successful business that is trusted. "You always must – to consumers, clients, partners. Fulfilling these obligations is the integrity of an entrepreneur," Vitaliy Antonov noted in an interview for the book.
In the niche of business literature, the book is one of the first works based on actually Ukrainian, not international, experience. After all, now translated literature dominates unconditionally in this book segment. However, the publication "10 Successful Ukrainian Brands" proves that during the years of independence, Ukraine has formed its own pool of advanced, responsible, honest business that deserves recognition and respect, and whose models are no less interesting and applicable for the new generation of entrepreneurs in Ukraine than the stories of well-known international corporations.
