The central event was the announcement of the next-generation Mazda CX-5 crossover. In 2026, this model will hit the market with a familiar petrol engine, and in 2027, the Japanese brand will present its version equipped with the latest hybrid system based on the 2.5-liter SkyActiv-Z engine. At the same time, the manufacturer plans to expand its hybrid lineup by launching hybrid modifications of the CX-50, CX-70, and CX-90 models.

It is indicative that Mazda does not seek to abruptly transition to fully electric power — the first "pure" electric vehicles, the Mazda6e sedan (EZ-6) and the CX-6e crossover (EZ-60), are intended exclusively for the European and Australian markets. These cars are assembled in China at a joint venture with Changan. The first electric crossover developed by Mazda independently will debut only in 2027.

Considerable attention is also drawn to the preparation of the production version of the Iconic SP concept — a sports hybrid that combines a rotary engine with two electric motors. Its premiere should be expected no earlier than 2026. The Japanese are also working on an updated generation of the iconic MX-5 roadster, which will remain with a petrol engine but will receive significantly improved handling.

This Mazda strategy is also important for Ukraine, as it is from the US and European markets that many used Mazdas of various years traditionally come to us. New models, especially hybrid and sports ones, will surely attract attention and appeal to Ukrainian fans of the brand.