Such results of an expert survey are published in a special issue of the publication «Business», dedicated to the reputational assets of national companies.
«Daily direct contact with consumers allowed the Concern Galnaftogaz (OKKO network) to receive the highest scores for the effectiveness of the reputation management system, – the editors of the publication explain, while pointing out current trends in the fuel market. – In the conditions of fierce competition in the petroleum products market, operators offer an increasing number of services, turning gas stations into so-called service hubs».
The reputation of companies was assessed by an expert jury according to 5 criteria – reputational stability, media activity, innovative approach, corporate social responsibility, anti-crisis. The experts were journalists from authoritative business publications, investment analysts, representatives of consulting companies, and businessmen themselves. As stated in the editorial comment regarding the methodology for selecting the best, the expert assessment was formed «cumulatively» – not for a specific period, but as a cumulative result of the reputational achievements and failures accumulated by the company throughout its history.
«In retail, business success directly depends on the company's reputation more than anywhere else. It is the high level of customer trust that allows OKKO to remain a leader in the Ukrainian market for many years, – comments on the rating results the Vice President for Communications and Human Resources Management of the OKKO gas station network, Olga Velgus. – At the same time, we understand that the reputational capital gained over the years must be constantly supported by concrete actions, so we do not stop improving the quality of goods and services in our network».
