The management of the German automaker decided to abandon it due to the associative series with the last years of the company's work.
To carry out a "restart" and make customers (and detractors) forget about the diesel scandal, the Germans will launch a new advertising campaign with a new development strategy.
The slogan "Volkswagen Das Auto" ("Volkswagen" is the car) appeared in 2007, when the concern was led by Martin Winterkorn. The latter, recall, left his post when the so-called "dieselgate" began to gain momentum. As a result, in October of this year, Volkswagen reported a quarterly loss for the first time in 15 years.
