The head office of Borgward is located in the German city of Stuttgart. The company is headed by the grandson of the founder of the "old Borgward", Christian Borgward. Currently, the company has about a thousand employees. It is known that in Germany all technical documentation and vehicle tuning will be created, while production will be established in China.
The revival of the brand will begin with the production of a crossover. Details about it are still kept secret. According to unofficial data, the car will receive a hybrid powertrain with the ability to charge from external sources. The Chinese company Foton took part in the development of the powertrain.
If initially China will be the main sales market for the "new" brand, then in the future it is planned to enter the markets of other countries. According to the company's management, for now, the unnamed crossover will not be the only car of the brand, and in the foreseeable future the brand will offer a wide range of affordable premium models.
Brief reference: Borgward
Under the Borgward brand, cars were produced from 1919 to 1961. Before the start of World War II, it was one of the largest German automakers. The company produced passenger cars and trucks, as well as electric vehicles and boats. Borgward sports cars participated in sporting events, including the "24 Hours of Le Mans", "1000 Kilometers of Nürburgring" and "Carrera Panamericana".
