Emergency rescue service workers, who had cordoned off the scene, were trying to pull a clearly inadequate sailor out of the boat…

In our situation, people in their thoughts make a vow to quit drinking and smoking. But the residents of Milan hurried to capture such an unusual sight on camera, waiting for explanations of what had actually happened.

As it turned out, the citizens became witnesses and participants of a non-standard promotional stunt arranged by a local insurance company under the slogan “Anything can happen.”

I don't know how the Milanese reacted, but personally, after such a visual agitation, I'm tempted to insure all my property — both movable and immovable. After all, it's unknown what other ideas might come to the minds of their inventive PR specialists.

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