The limited series of coffee cups has already appeared at all gas stations. This year, the main characters of the holiday campaign are cheerful fawns - Pozytyvets, Starko, Zapiznyatko, Metushnyatko, Vpadlyatko and Vidkladunets. Each of them prepares for the holidays in their own way. So, the fawn Pozytyvets eagerly awaits the New Year and rejoices at every snowflake; Starko is tired of noisy parties, and Metushnyatko escapes from the pre-New Year rush with a bucket of coffee.
In addition to stylish cups, the network also prepared real "deer dances" for guests. By scanning the QR code on the holiday cup with a smartphone, the customer can go to the promo page and create an online postcard with dancing deer. To do this, you need to choose a fawn you like, upload your photo and generate a funny video. The postcard can be shared with friends on social networks.
"Creating a New Year's mood for customers is already a good tradition for us. Last year, for example, more than 100,000 people used our holiday app with augmented reality technology, which allowed them to "revive" the mice depicted on the cups and sing holiday songs with them. I am sure that this year we will beat our last year's record, but with dances," comments Vasyl Dmytryv, marketing director of the OKKO gas station network.
The company also took care of interesting gift ideas for the holidays. So, this year the network launched a line of branded souvenirs - at gas stations you can buy clothes, pillows, thermal mugs and eco-bags with bright New Year prints.
Also available are themed stickers for Telegram and Viber.
