Helping with Fishka is easy: loyalty program participants raised more than UAH 300,000 for transporting doctors during the quarantine period

2,628 program participants joined the charity campaign. Each of them chose a convenient way to support — via the Fishka website or mobile app.

The largest contribution was 3,000 UAH, made with points. At the same time, each bonus hryvnia was equated to a real one, and Fishka directed these funds to the Opti taxi service.

With the received money, Opti will organize free rides for medical workers in Kyiv, Zhytomyr, Ivano-Frankivsk, Lutsk, Lviv, Rivne, Ternopil, Khmelnytskyi, and Chernivtsi.

“We appreciate that our customers do not stand aside — any participation is important now. We will continue to do everything to keep Fishka pleasant in every sense: both rewarding everyday purchases and helping those in need of support,” noted Olga Semchuk, head of the loyalty program.

It is worth adding that earlier one of Fishka's largest partners — the OKKO gas station network — had already paid for more than 50,000 rides for medical workers through Uber, Uklon, Bolt, and Opti services in 15 cities of Ukraine.