Well-known Ukrainian bloggers Tetiana Prentkovych and Ivan Kryshtal joined glo™ – the brand of British American Tobacco (BAT) – and the McLaren Racing racing team at the final Formula 1 race of the 2019 season in Abu Dhabi.
The opinion leaders visited the capital of the UAE and attended the final stage of the Formula 1 competition, which was held at the Yas Marina Circuit. The bloggers shared their fresh emotions and impressions of the atmosphere of speed and drive with the whole of Ukraine via social media.
“Formula 1 is a grand event... We had the best seats, the opportunity to walk the pit stop and see the behind-the-scenes with our own eyes!”, wrote Tetiana Prentkovych on her Instagram.
All this became possible thanks to the global partnership of glo™ with the Formula 1 team McLaren Racing.
Inspired by the collaboration, BAT created a limited collection of innovative tobacco heating devices glo™ nano McLaren Exclusive Edition. This unique device, made in the colors of the McLaren Racing team – black and orange – combines progressive design with smooth racing lines and true power.
At the same time, glo™ nano is extremely easy to use: one device – one button. This is not only convenient but also meets the demands of the modern pace of life. glo™ nano McLaren Exclusive Edition is comfortable to hold in the hand, as it is lightweight and thin. The pursuit of weight reduction and faster operation unites the glo™ device with the most innovative racing cars.
“So many emotions, so many impressions! I met the most famous racer in person, hung out on a yacht, attended a Lana Del Rey concert, and most importantly: I saw how it all happens from the inside!.. Honestly, I never even thought that Formula 1 is so cool. Thanks to @glo_ukraine for such an experience!”, shared his impressions Ivan Kryshtal.
By the way, Tetiana Prentkovych and Ivan Kryshtal have already given away new glo™ devices from the limited collection on their pages. However, everyone who wants to get closer to the legendary competition will be able to do so not only through social media.
You will be able to feel the incredible energy of the world of super-fast racing thanks to the demonstration car of the McLaren Racing team, which will be exhibited at the Kyiv shopping center River Mall from December 20 to 30, 2019. True fans of Formula 1 and the McLaren team will be able to look at and take photos with an exact full-size replica of the racing car.
In addition, visitors to the shopping center will have a unique opportunity to participate in various events organized by the glo™ brand. Adult consumers of nicotine products will be able to test the device from the limited collection glo™ nano McLaren Exclusive Edition. And order it at branded glo™ Studio stores, special points of sale, or on the website https://myglo.com.ua/.
glo™ is intended for adult tobacco or nicotine consumers.
Note to the editor:
British American Tobacco (BAT) is one of the world's leading companies selling consumer goods in many categories, providing tobacco and nicotine-containing products to millions of consumers worldwide. BAT employs more than 55,000 people. The company is a market leader in more than 50 countries and a leader among factories in 48 countries. Its strategic portfolio consists of global cigarette brands and an ever-expanding line of potentially reduced-risk products. They include aerosols, glo™ tobacco heating devices, and modern nicotine-containing products, including tobacco-free nicotine pouches.
glo™
glo™ is an innovative tobacco heating technology that provides 90-95% fewer toxins than smoking a regular cigarette*. In glo™ devices, tobacco is not burned but heated; accordingly, there is no combustion or ash**, and less odor*** remains on hands and clothes when used, while the true taste of tobacco is preserved.
McLaren Racing
New Zealand racer Bruce McLaren founded the McLaren racing team in 1963. Since 1966, when it entered its first Formula 1 race, the McLaren team has won 20 world championships and achieved more than 180 Grand Prix victories. It has also won the 24 Hours of Le Mans and the Indianapolis 500 – two of the biggest races in the world.
From the early days, the McLaren team has been one of the most successful sports participants in international Formula 1 racing; it has become a world-famous car manufacturer and has gained recognition as one of the most famous high-tech brands in the world.
The McLaren team is competing in the 2019 FIA Formula 1 World Championship with Carlos Sainz and Lando Norris. They will drive the McLaren MCL34.
* Comparison of smoke from burned tobacco in standard 3R3F cigarettes (approximately 9 mg tar) and aerosol from heated tobacco in the glo device; 9 harmful components recommended by the World Health Organization for reduction are compared. This does not necessarily mean that this product is less harmful than other tobacco products.
** Tobacco is not burned but heated. This does not necessarily mean that this product is less harmful than other tobacco products.
*** Compared to a regular cigarette during smoking. This does not necessarily mean that this product is less harmful than other tobacco products.
