Even the eternal rivals from Mercedes-Benz could not ignore such a significant date. First, they organized a free food distribution for BMW employees in their own museum. And the very next day, the long-time competitor sent a video congratulations to the Bavarians.
In a manner typical of creative marketers, the congratulations contained an elegant hint at which of them is older in the market.
“Thank you for a century of healthy competition. The first 30 years before that were rather bland,” reads the text in the video.
