The Ford Motor Company has published the results of a survey of car owners aged 25 to 65. According to it, there are clear differences between the characters of men and women who choose cars of the same color.
According to the company's press service, owners of black cars are distinguished by careful planning and prioritization.
Men who prefer black cars, on the contrary, tend to consider themselves disorganized and easily distracted people.
Blue cars are mostly bought by men who believe in intuition and listen to their emotions. Women who buy blue cars are distinguished by willpower and a desire for harmony in their personal lives.
Silver cars are preferred by men who can remain calm under stress. Men who own red cars are considered the most determined.
As for women, research shows a blurred picture – owners of silver and red cars do not mention their specific strong traits.
It should be noted that the results obtained will be taken into account when developing the color palette of Ford cars.
