In front of the audience, the South Korean brand pitted the American and Korean versions of the Sonata against each other
The idea behind this unconventional campaign was to demonstrate that cars intended for different markets have an identical level of safety.
The public crash test was Hyundai's response to the results of a public opinion poll in South Korea. The study showed that 74 percent of respondents believe that cars for the domestic market are assembled with lower quality and are less protected than export versions.
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