The engineers decided to create this car after the success of the Exige V6 Cup racing car. This modification will differ from the standard one with more sporty settings, allowing the sports car to be used not only on public roads but also on race tracks. Only 50 such cars will be produced. The price of each is at least 62,995 pounds sterling. That's in the UK, while in the US each will cost 98,555 US dollars.

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The car can be painted in several contrasting colors.

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The lightweight coupe is equipped with 17- and 18-inch wheels with Pirelli P-Zero Corsa tires, adjustable suspension, and SuedeTex sports seats.

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The interior greets its owner with red Alcantara, aluminum details, and special branding that emphasizes the uniqueness of this modification.

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The Lotus Exige 360 Cup is equipped with a supercharged 3.5-liter V6 engine producing 355 hp and 400 Nm of torque. It is mated to a 6-speed manual gearbox. The car accelerates to 100 km/h in 3.9 seconds, and the top speed is 274 km/h.