At the Ukrainian Fashion Week podium, an ordinary gas station worker, who was given the honor of trying on the role of a model for one day, presented the new collection.
The author of the presented outfits was Viktor Anisimov, and the collection itself was named "Yellow".
The concept is based on the image of the road, which is the main motif of the entire line. On one hand, the designer was inspired by the desire to make clothing as comfortable and practical as possible, and on the other hand, he wanted to show how multifaceted this symbol can be.
"For me, yellow is a color that brings positivity, and on the road, such bright accents as the KLO logo always please the eye," shared Viktor Anisimov. "The idea of collaborating with the KLO gas station network arose from thoughts about how interesting it would be to dress their employees in strict uniforms, for example, in shirts and jackets. It would look fresh and unusual, and such a gas station would surely lift my mood. From these conversations, the collection dedicated to the road was born."
The new wardrobe for gas station employees and operators of the KLO network uses classic men's models, proven by time, as well as elements of sport and military style. This combination gave the image lightness and the characteristic mood of the brand "When You Love Discoveries".
"The gas station attendant is the face of the company, because it is him that the motorist sees first when entering the station," noted the founder of the KLO network, Vyacheslav Steshenko. "When developing this clothing, we thought about both the comfort of the staff and the impression of customers."
To prove that anyone can become a star, Maksym Avdeev, an ordinary gas station attendant of the KLO network, walked the Ukrainian Fashion Week podium and presented the designer's outfits to the public.
Already in April-May 2012, employees of KLO gas stations will change their usual uniform for new models created by Viktor Anisimov.
