The organizers of the Geneva Motor Show are considering holding a modified event in 2021. This information was reported by Automotive News Europe.
The traditional Geneva auto show was canceled due to the epidemiological situation. However, there is a chance that the event will still take place, but in a different configuration. The duration of the show will be reduced to three days instead of the usual fifteen, and only journalists will have access.
The updated format is planned to be implemented at the same venue — the Palexpo exhibition complex on the outskirts of Geneva. The event will combine offline and online components: in particular, 30-minute press conferences are planned, which will be broadcast live.
In a promotional brochure that came into the possession of the editorial staff of "Automotive News Europe," it is noted: "This transitional stage opens up opportunities for us to rethink our approach to work, improve events, and form new formats of interaction — both live and remotely."
The GIMS organizing committee offered automakers three participation options, with prices ranging from 150,000 Swiss francs (approximately 163,000 dollars) to 750,000 francs (about 820,000 dollars). However, at the moment, no manufacturer has officially confirmed its participation.
The basic package costing 163,000 dollars includes an individual exhibition stand, accreditation for ten press representatives, and a stage equipped with an LED video wall. More expensive packages expand the possibilities: the space allows for up to four cars and up to 100 journalists.
An additional obstacle to holding the show remains the need for approval from local health authorities. A number of events, for example, the London Concours of Elegance, have already been held, but exclusively in open areas and with limited visitor numbers.
The cancellation of the 2020 Geneva show resulted in serious losses for many automakers, so the prospects for the event remain unclear. An exhibition in the standard format was planned for 2021, but most regular participants stated that they do not plan to take part in it.
The situation around Geneva also raises questions about the feasibility of holding auto shows in principle. More and more brands prefer to present new products through digital platforms. In particular, Lamborghini earlier this year stated that it refuses to attend major exhibitions, focusing on targeted events for its clients.
