The new product is called Vision Next 100 and is built on a completely new platform. In terms of its dimensions, the prototype repeats the impressive Phantom sedan.
The concept embodies the brand's new strategy based on the "four pillars of luxury," which in the future will give customers "unprecedented opportunities" for car personalization. In particular, the company is confident that in the near future, Rolls-Royce customers will be able to personally participate in the development of the car, choosing its size, shape, and even silhouette.
As for this particular instance, it is equipped with an automatic control system and is one of four BMW Group prototypes prepared in honor of the Bavarian brand's centennial anniversary.
