The main characters of the cups – “Oshky” – come to life thanks to modern augmented reality technology used in the mobile app – OKKO AR. To listen to New Year hits and get into the festive mood, you need to download the app from the App Store or Google Play. After downloading, simply point your smartphone camera at the character depicted on the festive cup. Customers who scan 5 cups with different characters together will be able to hear a Christmas choir.
The app also allows you to take photos, record videos, and share the New Year mood on social networks. OKKO became the first gas station network in Ukraine to offer customers the opportunity to peek into the amazing world of augmented reality right at the gas station.
“We believe in the power of a good mood, so we hope that our festive surprise will not leave anyone indifferent, and coffee from a New Year cup will be even tastier,” says Vasyl Dmytryv, marketing director of the OKKO gas station network. “The use of modern technologies has long become an integral part of our company’s strategy. For example, last year we launched the OKKO PAY service in the network, which helps drivers save time. The OKKO AR app is proof that we do not forget about the positive emotions of our guests. We promise to continue surprising with new ideas.”
