The darling of fate that day was a participant from Dnipro, Tetiana Uhlenko. She managed to choose the right key, open the lock, and win the grand prize.
“I didn’t expect it at all. Actually, it was my husband who scratched off the smileys on the card, and then we decided that I would be the one competing for the million. I haven’t even thought about where I’ll spend the prize yet, but I do have some ideas,” said Tetiana.
Another 13 cash prizes ranging from 10,000 to 100,000 hryvnias went home with the lucky winners to all corners of Ukraine.
“We expected this promotion to resonate with our customers, but we didn’t think ‘Lemon’ would become so popular. So we decided that there must be another stage of the promotion and a draw for the third million hryvnias. I should note that over the six months of the promotion, about 7 million prize cards were distributed, and the number of unique participants exceeded 1,000,000 people,” commented Vasyl Dmytryv, head of the marketing department of the OKKO fuel station network.
From May to November 2018, the OKKO fuel station network held three draws of the “Lemon for an Idea” promotion. 38 lucky finalists made it to the final of each stage of the contest and had the chance to compete for the grand prize. The prize fund of the promotion amounted to almost 4.5 million hryvnias – in addition to the three millionaire winners, all participants in the final stages received certificates for cash prizes of ten thousand, fifty thousand, and one hundred thousand hryvnias.
With the draw for the third million, the “Lemon for an Idea” promotion came to an end. But the ideas and the desire to bring them to life have not ended. Therefore, the OKKO fuel station network will continue to surprise its customers with new promotions and giveaways.
