Among more than 8,000 design solutions from 45 countries around the world, the updated branding of the OKKO gas station network as a "place for ideas" by the creative agency Banda Agency received international recognition and the Grand Prix of the competition in the "Communication Design" category.
"In August, at the Red Dot Design Awards* 2018 competition for the best design projects, the new OKKO branding already received the Best of the Best award. And now we are very proud that we have also received the main award of the prize - the Red Dot Grand Prix," commented Vasyl Dmytriv, Marketing Director of the OKKO network. "We congratulate the Banda Agency team on the 'Best Agency in the World 2018' award and on the second consecutive Red Dot Grand Prix. We worked together for almost a year on the new marketing strategy and are proud that we managed to create a new OKKO branding that is modern, flexible, emotional, and, most importantly, close to our customers."
Every day thousands of people visit OKKO, and we work to ensure that we are not just a gas station for our customers. Over the course of a year, the OKKO gas station complexes are transforming from places with a corresponding set of services into places where a visitor can relax, recharge, communicate with positive people, and perhaps be inspired by new ideas.
You can recall all the colors of the new OKKO branding that won the Grand Prix at the link: https://drive.google.com/file/d/1upfb5OibHaQgvtg_9k90UbUQ998aWjKu/view
* The Red Dot Awards is an international design award that has been presented for over 50 years. Every year, seven Grand Prix awards are given for outstanding achievement in communication design.
