Commenting on the report, David Haigh, CEO of Brand Finance, noted: “Chinese brands have achieved significant growth in their value thanks to their success in the domestic market, which is now the largest in the world.” He also suggested that they will expand beyond their borders and acquire Western brands to leverage their strength in international markets.
The high growth rates of Geely Auto production and sales are associated with the launch of the brand's third-generation model lineup, all of which have become sales leaders in their segments. The estimated value of the Geely brand increased by 62% to USD 6.0 billion. Geely sales grew by 63% in 2017 to 1.25 million vehicles. In 2018, Geely plans to sell 1.58 million vehicles and by 2020 to increase sales to 2 million units.
Brand Finance is an independent consulting company in the field of brand valuation and strategy. Brand value calculations are performed using the Royalty Relief approach, which is a valuation method compliant with industry standards set in ISO 10668. This involves estimating probable future revenues attributable to the brand and, consequently, determining the net economic benefit to the licensor.
In Ukraine, the Geely brand has been officially represented since 2007. The official importer is the AIS Group of Companies. During this period, about 70,000 Geely vehicles of more than ten different models have been sold in Ukraine. Currently, one of the brand's sales leaders, the Geely Emgrand 7, is presented on the Ukrainian market. This model has won the title of “Best-Selling Car in Ukraine”*. Among competitors, it has some of the best safety indicators – the European committee for independent crash tests EuroNCAP awarded the Emgrand 7 four stars out of a maximum of five in the safety rating**. It significantly surpasses other models in terms of trim level, has a number of premium segment options such as keyless entry system, engine start via Start/Stop button, LED lights, etc.
In the second half of 2018, the presentation and start of sales of a new brand model – Geely Atlas – is planned.
You can learn more about Geely on the website www.geely.ua, as well as by phone of the information line of the AIS Group of Companies: 0-800-500-205 (calls are free from all phones within Ukraine).
* based on the results of new car registrations according to the IAG “Auto-Consulting” data for 2014.
** https://www.euroncap.com/ru/results/geely-emgrand/ec7/10971
