During this time, the DS brand has managed to become the embodiment of the concept of "French style and luxury," inheriting the more than half-century history of the first DS model of 1955. Today, the DS Automobiles model range includes 6 premium models. The brand associates its development vision with high-tech innovations (SUVs, hybrid technologies, electric vehicles). And, of course, the development of a separate dealer network, which a worthy partner in Kyiv can join.
The first cars under the DS brand debuted in the fall of 2014 at the Paris Motor Show. Although the overall history of DS spans more than 60 years: the first DS car appeared in 1955. And it was a truly unique DS model that fully lived up to its nickname "Goddess": elegant design, luxurious interior, exquisite finishing, unique technologies (for example, hydropneumatic suspension). For many years and decades, the DS model became one of the symbols of France, the embodiment of sophistication, an example of innovation. This car was so unique and significant for the whole world that it even entered the top three winners of the "Best Car of the 20th Century" competition.
When creating the DS brand, the motto "Innovative luxury from Paris" was chosen for it – and the brand fully lives up to it. Here, high technologies are perfectly combined with exquisite finishing – this is what makes DS cars unique and confirms their premium status. In addition to modern THP (petrol) and BlueHDi (diesel) engines, which have received such modern technologies as direct fuel injection, turbocharging, and a start-stop system, DS cars are also equipped with a number of high-tech systems and functions, for example: a blind spot monitoring system for rear-view mirrors, a retractable display in front of the driver's eyes, and many other driver assistance systems. However, the strength of DS lies precisely in the combination of elegance and high technology: a similar example can be the DS LED Vision headlights, which combine xenon and LEDs, with the latter made in the form of precious crystal stones that not only illuminate but also decorate the headlight. Another example of combining refined sophistication and useful technologies is the unique "watch strap" style seat upholstery: high-quality leather is used, which has undergone special finishing to be soft and pleasant but wear-resistant; plus, the seats can offer back massage.
At AIS CITROEN CENTER, the DS 4 CROSSBACK is currently presented – a true bearer of the brand's DNA, which stands out with its off-road appearance and promises an interesting and memorable journey. The car's belonging to the DS family and possession of core values are characterized by such features: avant-garde design, sophistication and attention to detail, dynamics and excellent "road feel," as well as advanced and useful technologies. The original architecture of the car includes a compact design, five seats, and a spacious trunk. The compact but spacious dimensions of the DS 4 CROSSBACK provide two important advantages: excellent maneuverability in the city, as well as reduced fuel consumption and CO2 emissions.
As new DS models appear, the brand becomes even more exclusive and attractive to the buyer. Today, the DS model range consists of models created with a focus on the demands of specific markets – Europe (DS 3, DS 4, DS 5) or China (DS 5LS, DS 6). But the future global flagship of the brand has already debuted – this is the DS 7 CROSSBACK SUV. This model is built on the basis of the EMP2 modular platform, which guarantees good handling, a high level of comfort, spaciousness in the cabin, and a large trunk. In addition, the DS 7 CROSSBACK, traditionally for the DS brand, is distinguished by exquisite finishing and attention to detail: DS ACTIVE LED VISION LED optics, five options for themed interior finishing, high-quality seat upholstery, and a top-class FOCAL audio system.
At the same time, the DS 7 CROSSBACK carries a lot of innovations that are unique in its class and can surprise even the most demanding premium car buyers: the DS CONNECTED PILOT autopilot for highway driving; the DS NIGHT VISION night vision system; the DS ACTIVE SCAN SUSPENSION active suspension. Finally, the DS 7 CROSSBACK SUV will become the first model of the PSA Group to use the unique DS E-TENSE hybrid drive: a petrol engine for driving the front wheels; an electric motor for the rear wheels; a battery with the ability to recharge from a household network. As a result, the DS 7 CROSSBACK with the DS E-TENSE hybrid system allows you to cover one part of the journey (up to 60 km) using the electric motor and battery with "zero" fuel consumption, and the other part of the journey – in a dynamic style, using maximum power of 270 hp.
By the way, the name DS E-TENSE is not accidental – it is the name of one of the concept cars of the DS company. The fully electric DS E-TENSE coupe marks a new era for DS cars: exterior design, exclusive interior finishing. And also – a fully electric drive, in the spirit of the most modern trends in the automotive industry. The DS brand created the E-TENSE concept car as a symbol of future models, including possible electric vehicles. This approach – starting to work for the future perspective already today – will allow the brand to remain at the forefront of technical progress in creating electric vehicles.
Such success of the DS brand, which is only three years old, would be impossible without reliable and strong partners. This refers both to suppliers of various innovative equipment (for example, the FOCAL audio system) and to companies that represent the brand in various markets and countries. These partner companies are starting to invest in the future of DS right now because they are confident in the successful future of the brand.
You can get acquainted with the brand and also purchase the DS 4 CROSSBACK at our showroom at the address: Kyiv, Baltiysky Lane, 20, www.citroen-center.com.ua
