The Kia brand in Ukraine is rediscovering Celebrity Marketing through cooperation with the lead singer of the rock band O.Torvald, Zhenya Galich, who has become the "face" of Kia in our country.
Kia is a dynamically developing automotive brand that actively introduces innovations into life and treats its numerous fans and customers as one big friendly family. In addition, Kia is among the top four leaders in the automotive market, and the Kia Sportage crossover has held the lead as the best-selling model in Ukraine since last year.
These values turned out to be close to Zhenya Galich, the lead singer of O.Torvald, which performs extremely relevant, modern music and debunks the established idea of rock musicians as "hooligans," paying great attention to the social component in the lyrics of their songs.
On May 10, a ceremony of signing a contract between "Falcon-Auto" and Zhenya Galich took place in one of the largest Kia dealerships in Ukraine, which marked the start of long-term cooperation. Within the framework of this project, the musician will represent the Kia brand and actively contribute to strengthening the brand's image in Ukraine.
"Falcon-Auto is extremely pleased to have the opportunity to support Zhenya Galich, who, together with his team O.Torvald, will represent Ukraine at the Eurovision 2017 contest. Our cooperation will not be limited to the period of the popular song contest but will last for a year and a half. At the same time, Kia fans will see Zhenya not only at various marketing events of the Kia brand but also behind the wheel of the striking Kia Sportage in the GT-Line trim, the keys to which I am happy to hand over to Zhenya," said Nina Vasadze, General Director of Falcon-Auto.
Let us recall that Zhenya Galich's wife became the first owner in Ukraine of the brand new Kia Rio, which the rock musician gave to his wife in honor of the birth of their son.
