The largest Ukrainian loyalty program Fishka and the international passenger transportation service Uber have reached an agreement to issue co-branded cards. The first Ukrainian drivers cooperating with Uber received such cards already at the end of December.
Owners of the Fishka & Uber card will be able to save on fuel at OKKO gas stations: the discount will be from 2 hryvnias per liter of gasoline or diesel fuel (depending on the number of trips per month) and 1 hryvnia per liter of gas. When refueling from 25 liters, the driver will receive free coffee or tea. In addition, the card provides access to discounts from Fishka partners: from 5 to 15% on tires, wheels, and batteries in Shipshyna stores, 12% on auto parts in the Elite Ukraine network (www.eshop.elit.ua), 10% on car service, tire fitting, and car wash services via www.carbook.ua, as well as 20% on insurance services from the Universalna company. An additional bonus will be double points accrual for purchases at Furshet supermarkets and ALLO electronics stores. Accumulated points can later be exchanged for rewards within the Fishka program.
"Uber is a technology platform that connects users and partner drivers. The success of the platform depends both on a high level of service for clients and on attracting new partners," notes Arkady Vershebenyuk, General Manager of Uber in Ukraine. "Therefore, reducing costs for partners is as important to us as working with users. Cooperation with Fishka will allow our partners to significantly save on fuel, spare parts, car maintenance, insurance, and everyday expenses while maintaining a decent income."
