During this period, the brand's positioning will change, and the company's portfolio will be radically updated.
Within 12 months, with 7 new models, Opel will become a completely different brand. Everyday use of an electric vehicle will become possible thanks to the Ampera-e model, the new-generation Insignia is the embodiment of elegance, lightness, and athleticism, and the appearance of completely new crossover models in the B and C segments will expand the brand's portfolio in a promising market niche, giving the company's growth significant additional impetus.
“With these seven new models for 2017 Opel will become a completely different brand within the next 12 months,” said Opel CEO Dr. Karl-Thomas Neumann. “We are making electro-mobility feasible for everyday driving with the Ampera-e. The second-generation Insignia shows a new elegance, lightness and athleticism. And with the equally new crossover vehicles in the B and C segments we are extending our portfolio in a decisive area, which will give our growth significant additional impetus.”
Operation “7 in 17” - update in 7 steps
1. Brand champion: Presented at the Paris Motor Show, the Ampera-e with its electric range of more than 500 km (according to New European Driving Cycle) dominates its class. In addition, the Ampera-e is offered in a sporty version and with the interior space of a five-door car in the compact class.
2. New flagship: Also debuts the class leader, an all-wheel-drive five-door sedan with a coupe-like silhouette and sporty driving style – the completely new Opel Insignia Grand Sport. Like its predecessor, of which more than 900,000 were sold, the new Insignia will be produced in Rüsselsheim.
3. New, large, sporty station wagon: The Opel Insignia Sports Tourer borrowed its design from the Opel Monza Concept 2013. Sporty, dynamic appearance with narrow headlights, significantly increased space compared to its predecessor inside the cabin, especially for rear passengers and luggage storage.
4. Traveler: The Opel Insignia Country Tourer is the right choice for winter sports enthusiasts, outdoor recreation supporters, and connoisseurs of individuality and exclusivity.
5. Multifunctional universal companion: Next year, the successful Opel Vivaro will provide passengers with a completely new level of comfort and functionality.
6. A car with a certain “X”: At the beginning of 2017, the MOKKA X model - the sales leader in the B-segment of the SUV class - will be joined by another new model - the crossover (CUV) Opel Crossland X. The new car sets a new impetus in the trend of sportiness and multifunctionality of CUVs.
7. New CUV in the C segment: Opel expands its product line with a model that combines Astra and Zafira and will introduce a new sporty crossover in the C-segment.
More detailed information about OPEL cars on the websites:
www.ais-opel.com.ua – OPEL AIS car center in Kyiv
www.ais-opel.od.ua – OPEL AIS car center in Odesa
You can learn about special conditions for purchasing your new OPEL by visiting OPEL AIS car centers in Kyiv – Baltiysky Lane, 20, tel. (044) 585-40-40 and in Odesa – Ataman Golovaty Street, 113, tel. (048) 738-69-91!
