These images have become part of the large-scale advertising initiative "Don't look for adventures – refuel with quality at OKKO", during which the chain of filling stations clearly demonstrates that most road troubles can be quite realistically avoided if you use the services of a proven gas station with good fuel.
"With the help of humor, expressiveness, and exaggerated comicality of what is happening, we want to convey to car owners a quite serious idea: attempts to save on choosing a gas station or on dubious fuel can turn out badly both for the car and for the driver himself," comments Vasyl Dmytriv, head of the marketing department of OKKO gas stations. "Our goal is to protect Ukrainian motorists from such incidents. We want visitors to our stations to always reach their destination without problems and delays."
This idea serves as a natural development of the "Honest Refueling" campaign, which the chain launched in May. Shadow trade in fuel remains the main scourge of the domestic fuel market. Low-quality fuel harms consumers, putting at risk both the technical condition of the car and people's health. Moreover, taxes are not paid from illegal turnover, which means that budgets do not receive funds for road repairs, support for local communities, and social programs. OKKO has traditionally advocated for honest and open principles of work in the fuel market of Ukraine. Now the company in an original form calls on drivers to use the services of only reliable and conscientious suppliers.
To convey this message vividly and convincingly, OKKO invited the design studio Bambuk (for outdoor advertising) and the agency TABASCO (for shooting the video):
