In the past season, car companies were betting on cute animals — hamsters and other critters — in their advertising campaigns. Now, in the current year, automakers seem to have "gotten hooked" on post-apocalyptic plots and horror films.

From Peugeot to Mercedes-Benz, many brands have switched to creating spectacular, and sometimes frightening, videos, allocating advertising budgets in this direction. It turns out that modern car enthusiasts crave not only technical specifications but also vivid impressions?

Be that as it may, analysts expect that the number of such videos will only grow, including advertising works in the spirit of the upcoming film "Mad Max: Fury Road," such as the Mercedes-Benz M-Class video: