Peter Nota, who holds the position of head of sales and marketing at BMW, told the Financial Times about the company's plans. According to him, the reason for this step was the constantly growing demand for this model.
“We don't have any specific developments yet regarding who will become the successor to the i3,” Nota noted. “In its sixth year, the model feels quite confident in the market: in the first six months of this year, sales rose by 21 percent compared to the same period last year, and in August 2019, growth reached 30 percent.”
Since the model's debut, total global sales have exceeded 150 thousand units. “In this regard, the electric hatchback in its current form will continue to remain on the market for several more years,” Nota concluded.
