Based on available information, this model will likely be released under the Maybach brand. If the company's management approves such a plan, this SUV will become a direct competitor to the Bentley Bentayga, Rolls-Royce Cullinan, and Lamborghini Urus.

According to unofficial reports, a luxury SUV named Maybach could be built on the platform of the new generation GLS model, and under its hood, most likely, the most powerful V12 unit will be installed.

As for the Maybach brand itself, it was discontinued four years ago due to weak interest in the brand's luxury sedans. Currently, this name is used as part of the Mercedes-Maybach sub-brand, which produces premium modifications of the S-Class sedan.