Here is the White Hell — the name given to the test track in Ivalo, where Nokian engineers, together with test pilots, test winter tires. Every year, more than 20,000 tires are tested on this 700-hectare site. The conditions are the most diverse: temperature and road conditions change constantly, as within a single day, the fluctuations can reach 40 degrees!

How exactly are new tires tested in Finland, and what is interesting about the new Nokian Hakkapeliitta 8 SUV model — you will learn from the video:



And here you can watch a story about tires with retractable (!) studs: