The Japanese automaker said the updated logo is designed to make the brand's corporate style visually lighter and more modern.
The company explained that the new emblem serves several functions: it strengthens Toyota's positioning as an innovative and high-tech company, makes the brand symbol more convenient for display on the screens of various digital gadgets, and simplifies the application of corporate style across all divisions and with partners.
The transition to the new logo will be gradual. For example, the design of Toyota dealerships is planned to be fully updated by 2025.
