Simultaneously with the presentation of the new logo, Volkswagen announced the relaunch of the R brand. The simplified emblem, consisting of two parts, symbolizes the beginning of a new era and the brand's commitment to maintaining high dynamic performance and exclusivity. The upper element can be described as an arc on a race track; the diagonal stroke has its own purpose: it should emphasize the progressiveness of the brand.
The new logo was created at the Volkswagen Design Center. The team working on the emblem was led by the German brand's chief designer Klaus Bischoff, along with employees of the technical department and Volkswagen R marketers. The public debut of the logo will take place on October 11 during the presentation of the Atlas Cross Sport R-Line crossover — the model was honored to be the first to receive the new badge.
