As part of a PR campaign, Bolt "scattered" paper car mockups (judging by the photos, made at a 1:2 scale) in the most visited places in Kyiv, Kharkiv, Lviv, and Odesa, which serve as a clear example of improper parking. On each of the "vehicles," the words "Don't block!" are written in large letters. In this case, it refers to the fact that a car should be parked "wisely," without creating obstacles for other drivers, cyclists, pedestrians, etc.

"The ability to park beautifully and correctly is also a kind of art. And it is extremely important not to create obstacles for other cars and pedestrians at the same time," commented the action Sergey Kostya, Director of Marketing at Bolt in the CIS and Eastern Europe.










