At the Red Dot Design Awards* 2018 competition for the best design projects, the new branding of the OKKO network received the Best of the Best award and will now compete for the Grand Prix in Berlin on October 26.
“We are extremely proud that our updated branding has attracted the attention of leading world design experts, and they have singled it out among hundreds of other participants,” commented Vasyl Dmytryv, Marketing Director of the OKKO network. “We worked on this project for almost a year together with the creative agency Banda Agency. As a result, we got a new marketing strategy that is modern, flexible, emotional, and, most importantly, understandable both to the younger generation and to the 35+ audience.”
So now the company aims not just to arrange gas station complexes with a corresponding set of services, but to create places where a customer can relax, recharge, communicate with positive people, and perhaps be inspired by new ideas.
You can watch the OKKO video case presented at the Red Dot Design Awards 2018 competition via the link: https://drive.google.com/file/d/1upfb5OibHaQgvtg_9k90UbUQ998aWjKu/view.
