Now shopping at your favorite online stores is even more enjoyable, because for every hryvnia spent, a loyalty program user can earn points on their FISHKA card.

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Ali Express, Chicco, ModnaKasta, BonPrix, YvesRocher, LaModa – the new service unites more than 30 popular online stores where you can buy literally everything you need: from cosmetics, children's goods and clothing to household appliances, gadgets and even a car. Two schemes are used for accruing points: points for a purchase or points for every hryvnia spent. The list of platforms for online shopping and the conditions for accruing points can be found on the myfishka.com website.

To use the new service, just follow 3 simple steps:

• go to the “Online Shopping” section on the myfishka.com website and select an online store;

• enter your FISHKA card number and go to the page of the selected store;

• get points for the purchase made, in order to later exchange them for favorable offers from FISHKA program partners.

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“Recently, we have been witnessing a real 'boom' in online shopping. It is fast, convenient, economical, and also gives you the opportunity to get acquainted with a significantly larger assortment of goods than is usually presented in an offline store. Moreover, through an online store you can purchase foreign goods that are not available in Ukraine at all. Considering this trend and the interest from Ukrainians, we give all FISHKA card holders the opportunity to collect points even faster. From now on – also for purchases in a number of online stores,” comments Marta Garandzha, head of the FISHKA loyalty program management. “And the accumulated points, as always, can be conveniently exchanged for rewards from the catalog or used for additional benefits in the network of Program Partners.”