As part of the traditional press event, the CEO of Nokian Tyres representative office in Ukraine Alexander Ostapenko highlighted several points:
“In difficult economic conditions, our strategy has fully justified itself. As before, Nokian Tyres finishes the year among the market leaders. The company managed not only to maintain its positions but also to strengthen them. In a challenging situation, Nokian Tyres significantly expanded its product line.”
It is also worth noting that this year Nokian supported the environmental rally Electric Marathon 2015, which started in Kyiv.
This is logical, as the Finnish company pays special attention to environmental friendliness and fuel efficiency. In particular, we talked about how tires affect fuel consumption:
For the summer season, three new tire models for SUVs were presented to Ukrainian motorists: Hakka Black SUV, Hakka Blue SUV, and Nordman S SUV. Professional drivers highly appreciated the new product for commercial vehicles – Nokian Hakka C2. The range of winter tires in 2015 was expanded with two friction models. These are Nokian WR D4, a passenger car tire with unprecedented grip characteristics, equally reliable and productive both on snow and in slush.
For owners of SUVs and crossovers, Nokian Nordman RS2 was presented – a reliable assistant in the conditions of an unstable Ukrainian winter. An important advantage of this tire is also its affordability.
“All this gives us reason to look forward to the new year with optimism. Especially since for Nokian Tyres it will be special, an anniversary year. In 2016, the legendary brand Hakkapeliitta turns 80 years old. During this time, the premium tires of the Finnish concern have gained worldwide fame. And today, many drivers in Europe, North America, and the Asian region choose Nokian tires. Continuing the glorious traditions, Nokian Tyres will continue to pay maximum attention to the safety, fuel efficiency, and environmental friendliness of its products. And, of course, the unwavering priorities of Nokian Tyres remain respect for its customers and fruitful mutually beneficial cooperation with partners,” – the representative office of Nokian Tyres in Ukraine looks to the future with optimism.
Let us remind you that AutoPortal has repeatedly tested Nokian tires in Finland and participated in the presentation of such unique products as concept tires with retractable studs:
What is aquaplaning, and how important is tread wear:
