After the TLX disappears from the lineup, Acura will be left exclusively with the MDX and ADX SUVs, the new RSX model, and the modernized Integra liftback. This means the brand will fully focus on the SUV segment, which is currently showing confident sales growth worldwide.
According to Carscoops, TLX sales have been declining for several years. In 2015, Acura sold over 47,000 such cars in the US, and by 2019 that number had dropped to less than 27,000. The pandemic only worsened the situation, and even the arrival of the second-generation TLX did not help restore former interest in the model.
In parallel, Acura is developing electric technologies. One such step was the revival of the RSX name, which once belonged to a compact coupe and is now used for a modern electric crossover. This will be the brand's first car built on Honda's new platform, created specifically for electric vehicles.
Thus, Acura, like many other automakers, is revising its strategy, focusing on crossovers and electric models and effectively abandoning classic sedans.
