In the model hierarchy, the model will stand a step above the BMW 7 Series, but below Rolls-Royce. Among competitors, BMW names Mercedes-Maybach.
«Like some of our competitors, in the future we will occupy the segment where prices start from 150 thousand euros and above, – said the head of the development and technology division Klaus Froehlich. – Some simply make the same car with four or five wheelbase length options and add a large chrome package to it. That will definitely not be BMW's approach.»
According to unofficial data, the most luxurious BMW model may hit the market as the 9-Series, with sales start scheduled for 2019.
