Production of the new model has been launched at the Togliatti plant. The car's price will be announced later.

The Lada Xray Cross was first shown to the public at the Moscow Auto Show in August. Unlike the regular hatchback, this version stands out with plastic body cladding, 17-inch wheels, and ground clearance increased to 215 mm. In addition, the Xray Cross has gained sill covers, roof rails, LED daytime running lights, and a shark-fin antenna.

Under the hood, the new model features a 1.8-liter gasoline engine producing 122 horsepower. The unit works in conjunction with a manual transmission.

Inside the Lada Xray Cross, a new center console has been installed, with seat heating buttons placed on it. The Lada Ride Select driving mode selector is also located here. The car also received the ERA-GLONASS system, a rearview camera, and parking sensors with four sensors.