As part of the project, Opel released several of its models in a special Online Edition trim and offered customers to try out the new products, as well as make a creative video of their test drive for Youtube. ... popular used electric car in Ukraine – Nissan Leaf.
Having gathered the required number of views, users will be able to become owners of a brand new car. The Opel Karl compact car will “cost” 589,900 views, while the Corsa and Astra models will cost 739,600 and 922,800 respectively.
The first user to pay for their Opel Astra with “video currency” was Dutchman Yuri Schuurkes. Yuri's “Spider-Man” video was watched more than five million times.
In addition, according to the terms of the promotion, you can pay with views not only for cars, but also for some branded accessories.
