The value of the Toyota brand reached $64.5 billion, Mercedes-Benz – $61.4 billion, and BMW – $51.1 billion.
Also, the following automotive brands made it to the TOP-100 of the 2023 rating:
•Tesla (12th place) – $49.9 billion;
•Honda (27th place) – $24.4 billion;
•Hyundai (32nd place) – $20.4 billion;
•Audi (45th place) – $16.3 billion;
•Porsche (47th place) – $16.2 billion;
•Volkswagen (50th place) – $15.1 billion;
•Ford (51st place) – $14.9 billion;
•Nissan (63rd place) – $12.7 billion;
•Ferrari (70th place) – $10.8 billion;
•Kia (88th place) – $7 billion.
*The first place among all brands is occupied by Apple ($502.7 billion).








