Ford concern has agreed with Harman company on joint development of an audio system under the B&O Play brand.
B&O Play is a youth-oriented line from the Danish manufacturer Bang & Olufsen, which is part of the Harman structure. The company stated that for each new car model, a custom acoustic system will be created, adapted to the specific features of the interior.
The B&O Play brand was launched in 2012 and is primarily aimed at attracting a younger audience.
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