According to the analytical agency R. L. Polk, in the first six months of 2013, 589,709 units of the Ford Focus model were sold, which is 20% higher than in the same period a year earlier. The main contribution to Ford's success was made by the markets of China and Southeast Asian countries.

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Toyota is refraining from comments for now, but it is obvious that the company is preparing a response in the information war. At the beginning of this year, a similar situation occurred when the results of 2012 were summed up. Then, after the Focus was recognized as the best-selling model, Toyota stated that the agency's experts did not take into account the fact that the Corolla is sold on the global market under various names.