The head of Rolls-Royce, Torsten Müller-Ötvös, stated that the appearance of the future Ghost will reflect the brand's key principles and align with current trends in premium technology development. When creating the new generation of the sedan, specialists took into account customer preferences, who expressed a desire for a laconic and simple exterior design.

It is known that the next Rolls-Royce Ghost will be built on a new architecture, which is also used in the Phantom and Cullinan models. As Torsten Müller-Ötvös noted, the new Ghost will undergo significant changes — it will share only the brand badges and the manufacturer's emblem with its predecessor.

Earlier it was also reported that the new Rolls-Royce Ghost will be equipped with an innovative cabin air purification system, which can be controlled remotely via a smartphone.