This video highlights key moments in the life of a person who owns a "Beetle," with the musical accompaniment being a cover version of the famous Beatles composition "Let It Be," performed by the Pro Musica Youth Chorus.
The animated video, prepared in collaboration with the New York agency Johannes Leonardo, tells the story of a guy whose most important events are closely intertwined with the Volkswagen Beetle. The hero grows up, starts a family, raises children, and eventually becomes an elderly man. By that time, the world has already transformed: clean energy is being actively implemented, and electric vehicles are becoming increasingly in demand. The change of eras in the automotive industry is confirmed by the phrase: "When one road ends, another begins."
The Volkswagen Beetle is one of the most recognizable cars in the history of the global automotive industry. In its original form, without major changes to its design and layout, it was produced for 65 years, from 1938 to 2003. In 1998, production of the New Beetle with a front-mounted engine began. In 2012, the newest generation of the model, built on the Jetta platform, was released, and in the fall of 2018, the Volkswagen Group announced the cessation of its production.
