According to Automotive News, citing an anonymous insider, participation in such exhibitions requires significant financial investments, and if it is obvious that the costs will not be recouped by interest from the press and visitors, then the point of such participation is lost.
Nevertheless, Ford intends to hold a separate presentation next spring, during which a completely new model designed for the European market will be presented. The American manufacturer will also share plans to expand its lineup of hybrid and electric vehicles. It is expected that the company's own event will take place in the Netherlands or Norway, where such vehicles are especially in demand.
