Picodi analysts studied car-related search queries in the European segment of Google for 2017-2021 and analyzed information on 64 different car brands.
It turned out that German car brands are most often searched on Google. The leader in user preferences was BMW – this brand is in first place in 15 European countries.
Second place goes to Mercedes-Benz – it is popular in 10 countries. Third is Toyota (5 countries), and 4-5 places are shared by Tesla and Volkswagen (4 countries each). By the way, it is Volkswagen that Ukrainians search for most often on the internet.
Next come Hyundai (3 countries) and Peugeot (2). The popularity ranking is closed by Renault and Volvo – each of these brands is a leader in one European country.
